About

NISSIN CUPNOODLE
BOIL JAPAN

2011 campaign of NISSIN’s CUP-NOODLE.
When the culture of tame and vigor less “herbivorous boys” was on a rising trend, our message was targeted to the young Japanese to be more ‘BOILING’ hot.
The idea evolved after the 3.11 Earthquake to “discover the real strength of this nation” with iconic characters of Gundam and Yoda sending cheers for the public.

Print / OOH

Digital / TV-CM

Credits

  • TVC

    ECD: Ichiro Kinoshita (Dentsu)
    SCD: Kazunori Saito (Dentsu)
    CD/CW/Pl: Kota Tohata (Dentsu)
    AD/Pl/Dir: Gen Ishii (Neandertal)
    CW: Miwako Hosokawa (Dentsu)
    Pl: Sayaka Arimoto (Dentsu)

  • “discover the real strength of this nation”
    CW/Pl: Takehiko Inoue
    Dir: Ryosuke Maeda
    Ca: Mikiya Takimoto
    Pr: Ayako Nakao (Dentsu Creative Force), Yasushi Okuwa, Kentaro Ishibashi (Spoon.)
    PM: Yusaku Enomoto, Wataru Shibuya (Spoon.)
    Music Cor: Keiko Ichikawa (Dentsu Music and Entertainment)

  • “BOIL JAPAN. - Gundam”
    Dir: Koichi Iguchi
    Ca: Shigeki Akiyama
    CG: Takayuki Masuo (LUDENS)

  • “BOIL JAPAN. - Yoda”
    Dir: Koichi Iguchi
    CGI PRODUCUTION: ILM