About

TOYOTA C-HR
#CROSSOVER THE WORLD

Key visual for CROSSOVER SUV launch campaign.
The concept CROSSING OVER different worlds was visualized by the car traveling between reality and a virtual world of animation and games. Our choice of media also supported the idea of going beyond conventions; a life-size advertisement space with subway station walls decorated as a car showroom.

Print / Poster

Print / OOH

Print / OOH

Print / Booklet

Print / Poster

Digital / Website

Credits

  • Graphic

    ECD: Yuki Kishi (Tokikitaru)
    CD: Masahiko Okabe (Tokikitaru)
    AD: Gen Ishii (Neandertal)
    CW: Kenta Nakagawa (Dentsu)
    P: Keisuke Minoda
    Li: Katsuki Kouno
    Retouch: Takeshi Yoshikawa (Tigris)
    D: Hiroshige Oiwa, Shinya Shimakage, Ryo Matsunoshita (STONE)

  • Web

    ECD: Yuki Kishi (Tokikitaru)
    CD: Masahiko Okabe (Tokikitaru)
    AD: Gen Ishii (Neandertal)
    CW: Kenta Nakagawa (Dentsu)
    Pr: Shinsaku Ogawa (meet&meet)
    Drawing Pictures: Tetsuo Hara, Katsuhiro Otomo
    D: Hiroshige Oiwa, Shinya Shimakage, Ryo Matsunoshita (STONE)