About

KIRIN
KIRIN Mets

Launch campaign of a new carbonated soft drink.
Produced a distinctive brand movie where famous pop culture icons of Japan enjoyed ‘POPPING’ in their moments of excitement. The hyper characters were selected widely from various areas; animation series, idols of pop music, rock music, dance music to cartoon characters. When the market of carbonated beverage was dominated by semi-sparkling products, the launch of this product created a new category of super strong soda.

Package

Digital / TV-CM

Digital / Web Movie

Digital / Web Movie

Print / Poster

Digital / Website

Credits

  • TVC

    CD/AD: Gen Ishii (Neandertal)
    CD/CW: Seiko Nakamura (Seiko Office)
    Dir: Yuichi Kodama (vivision), Tadashi Tsukagoshi
    Ca: Masahiro Shoda (WHITNEY)
    Pr: Koji Mizobuchi (TFC)
    PM: Ryosuke Watabe, Yumika Shimase (TFC)
    D: Yudai Osawa
    Li: HIGASIX (WHITNEY)
    Art: Tateo Yanagimachi (GLASSLOFT)
    HM: Noboru Tomizawa (CUBE)
    St: Mayumi Sugiyama
    Cas: Nice Home Run
    Music: Setsu Fukushima
    Choreographer: air:man
    Na: Seiji (Guitar Wolf)
    Cast: Son-Goku, Frieza, AyaBambi, Nobunari Oda, Gachapin (FUJITV KIDS), Gentle Kubota, Seiji (Guitar Wolf), Dempagumi.inc, TEMPURA KIDZ

  • TVC/Web Movie

    CD/AD: Gen Ishii (Neandertal)
    CD/CW: Seiko Nakamura (Seiko Office)
    Strategist: Ayanori Mitsui (GREY)
    Dir: Koichiro Tsujikawa (GLASSLOFT)
    Ca: Yoshinobu Yoshida (GLASSLOFT)
    Pr: Yasushi Okuwa, Nami Annen (Spoon.)
    PM: Yusuke Kobayashi, Hanae Tomura (Spoon.)
    D: Hiroshige Oiwa, Mayuko Kanazawa, Toshinori Baba (STONE)
    Li: Koshiro Ueno
    Art: Tateo Yanagimachi (GLASSLOFT)
    HM: Tetsuya Shiromizu
    St: Miwa Nakayama
    Cas: Takeharu Mori (ADK)
    Music: Setsu Fukushima (Ongakushitsu)
    Na: SERIKA
    Choreographer: TETSU・2goo
    Cast: Takashi Okamura

  • Graphic

    CD/AD: Gen Ishii (Neandertal)
    CD/CW: Seiko Nakamura (Seiko Office)
    P: Keisuke Minoda
    Retouch: Keita Koizumi (Juni)
    D: Hiroshige Oiwa, Toshinori Baba, Shinya Shimakage, Ryo Matsunoshita (STONE)