She is a Rainbow.

Integrated brand campaign for BEAMS’ women fashion lines.
The 7 different brands owned by BEAMS were represented through a visual expression of 7 colors (7 beams). This visual ID was applied not only to advertisement but also across various touch-points such as in-store communication tools and shopping bag design.

Print / Poster


  • Graphic

    CD/CW/Pl: Takuma Takasaki (Dentsu)
    AD: Gen Ishii (Neandertal)
    Pl: Keiichi Higuchi (Dentsu)
    P: Orie Ichihashi
    D: Tokiko Fujioji (Neandertal)
    St: Yuta Kaji
    HM: Atsushi Momiyama
    CP: Koji Wada (Dentsu)
    Model: Naomi Yamaguchi