About

BEAMS
KOI WO SHIMASHO
/ Love your relationship, BEAMS

The 35th anniversary campaign of BEAMS.
Featuring real couples, this memorial advertisement portrayed authentic life scenes of love relationships and created overall a cute and relatable tonality. This work was brought to life by working with unique creative talents; photography of KOTORI KAWASHIMA and illustration of 100% ORANGE.

Print / OOH

Print / Wrapping Truck

Print / Poster

Credits

  • CD/CW/Pl: Takuma Takasaki (Dentsu)
    AD: Gen Ishii (Neandertal)
    Pl: keiichi Higuchi (Dentsu)
    P: Kotori Kawashima
    D: Tokiko Fujioji (Neandertal)
    CP: Koji Wada (Dentsu)
    St: BEAMS PRESS TEAM