About

NISSAN JUKE
THE NEW STORY

Brand advertisement of NISSAN JUKE.
To appeal the unique styling of the car, the key idea was defined as “Dare to differ.” and brought to life by a hero character who dared to be different from others.
The story of a personality-less uniformed Stormtrooper getting a big makeover after encountering JUKE was successfully communicated through a variety of media platforms.

Digital / TV-CM

Print / OOH

Digital / Website

Credits

  • TV-CM

    ECD: Kazuto Fukushima (Hakuhodo)
    CD/CW: Takahiro Hosoda (TBWA HAKUHODO)
    AD: Gen Ishii (Neandertal)
    Pl: Yuta Okuyama (Hakuhodo)
    CW: Nobuhiro Arai (TBWA HAKUHODO)
    Dir: Scott Lyon

  • Graphic

    ECD: Kazuto Fukushima (Hakuhodo)
    CD/CW: Takahiro Hosoda (TBWA HAKUHODO)
    AD: Gen Ishii (Neandertal)
    P: Keisuke Minoda
    D: Tokiko Fujioji, Yuki Nakamura (Neandertal)

  • Web

    Interactive AD: Junya Hoshikawa
    Dir: Tacrow Ito
    Technical Dir: Tomoya Takahashi
    D: Gabriel Shiguemoto
    CG Designer: Junichi Arakawa
    Flash Developer: Tomoya Takahashi, Yuji Tamayama
    Programmer: Koichi Takahashi
    Sound: Yuichiro Oku
    (BIRDMAN)
    Web Pr: Kazunori Mizobuchi
    Web PM: Takuma Hiraoka
    (PYRAMID FILM QUADRA)