About

Kirin Brewery
KIRIN FREE

Launch campaign of an alcohol-free beer.
The product development efforts were brought to life by defining a new guideline of “the world’s first alcohol 0.00%.” This new standard was accepted by the market as a product evidence and created a never-existed-before category of alcoholic-like drinks which were actually non-alcoholic.
This project also carried a social purpose of offering a new option to eliminate drunk driving and to serve alternative drinks to pregnant women. The wide public acceptance of this new product endorsed the successful achievement of its social mission.

Digital / TV-CM

Credits

  • TVC

    CD/AD: Gen Ishii (Neandertal)
    C: Kinya Okamoto (okakin)
    Dir: Katsuyuki Iwai