ABOUT
KIRIN
KIRIN METS
Launch campaign of a new carbonated soft drink.
Produced a distinctive brand movie where famous pop culture icons of Japan enjoyed ‘POPPING’ in their moments of excitement. The hyper characters were selected widely from various areas; animation series, idols of pop music, rock music, dance music to cartoon characters. When the market of carbonated beverage was dominated by semi-sparkling products, the launch of this product created a new category of super strong soda.
Package
Digital / TV-CM
Digital / Website
Digital / TV-CM
Digital / Web Movie
Digital / Web Movie
Print / Poster
Digital / Website
Credits
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TVC
CD/AD: Gen Ishii (Neandertal)
CD/CW: Seiko Nakamura (Seiko Office)
Dir: Yuichi Kodama (vivision), Tadashi Tsukagoshi
Ca: Masahiro Shoda (WHITNEY)
Pr: Koji Mizobuchi (TFC)
PM: Ryosuke Watabe, Yumika Shimase (TFC)
D: Yudai Osawa
Li: HIGASIX (WHITNEY)
Art: Tateo Yanagimachi (GLASSLOFT)
HM: Noboru Tomizawa (CUBE)
St: Mayumi Sugiyama
Cas: Nice Home Run
Music: Setsu Fukushima
Choreographer: air:man
Na: Seiji (Guitar Wolf)
Cast: Son-Goku, Frieza, AyaBambi, Nobunari Oda, Gachapin (FUJITV KIDS), Gentle Kubota, Seiji (Guitar Wolf), Dempagumi.inc, TEMPURA KIDZ -
TVC/Web Movie
CD/AD: Gen Ishii (Neandertal)
CD/CW: Seiko Nakamura (Seiko Office)
Strategist: Ayanori Mitsui (GREY)
Dir: Koichiro Tsujikawa (GLASSLOFT)
Ca: Yoshinobu Yoshida (GLASSLOFT)
Pr: Yasushi Okuwa, Nami Annen (Spoon.)
PM: Yusuke Kobayashi, Hanae Tomura (Spoon.)
D: Hiroshige Oiwa, Mayuko Kanazawa, Toshinori Baba (STONE)
Li: Koshiro Ueno
Art: Tateo Yanagimachi (GLASSLOFT)
HM: Tetsuya Shiromizu
St: Miwa Nakayama
Cas: Takeharu Mori (ADK)
Music: Setsu Fukushima (Ongakushitsu)
Na: SERIKA
Choreographer: TETSU・2goo
Cast: Takashi Okamura -
Graphic
CD/AD: Gen Ishii (Neandertal)
CD/CW: Seiko Nakamura (Seiko Office)
P: Keisuke Minoda
Retouch: Keita Koizumi (Juni)
D: Hiroshige Oiwa, Toshinori Baba, Shinya Shimakage, Ryo Matsunoshita (STONE)