KIRIN BREWERY
KIRIN FREE

Launch campaign of an alcohol-free beer.
The product development efforts were brought to life by defining a new guideline of “the world’s first alcohol 0.00%.” This new standard was accepted by the market as a product evidence and created a never-existed-before category of alcoholic-like drinks which were actually non-alcoholic.
This project also carried a social purpose of offering a new option to eliminate drunk driving and to serve alternative drinks to pregnant women. The wide public acceptance of this new product endorsed the successful achievement of its social mission.