ABOUT
NISSIN CUPNOODLE
BOIL JAPAN
2011 campaign of NISSIN’s CUP-NOODLE.
When the culture of tame and vigor less “herbivorous boys” was on a rising trend, our message was targeted to the young Japanese to be more ‘BOILING’ hot.
The idea evolved after the 3.11 Earthquake to “discover the real strength of this nation” with iconic characters of Gundam and Yoda sending cheers for the public.
Print / OOH
Digital / TV-CM
Credits
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TVC
ECD: Ichiro Kinoshita (Dentsu)
SCD: Kazunori Saito (Dentsu)
CD/CW/Pl: Kota Tohata (Dentsu)
AD/Pl/Dir: Gen Ishii (Neandertal)
CW: Miwako Hosokawa (Dentsu)
Pl: Sayaka Arimoto (Dentsu)
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“discover the real strength of this nation”
CW/Pl: Takehiko Inoue
Dir: Ryosuke Maeda
Ca: Mikiya Takimoto
Pr: Ayako Nakao (Dentsu Creative Force), Yasushi Okuwa, Kentaro Ishibashi (Spoon.)
PM: Yusaku Enomoto, Wataru Shibuya (Spoon.)
Music Cor: Keiko Ichikawa (Dentsu Music and Entertainment)
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“BOIL JAPAN. - Gundam”
Dir: Koichi Iguchi
Ca: Shigeki Akiyama
CG: Takayuki Masuo (LUDENS)
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“BOIL JAPAN. - Yoda”
Dir: Koichi Iguchi
CGI PRODUCUTION: ILM